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SEE PICTURES: Shahrukh Khan at the launch of TOIFA

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Bollywood superstar Shahrukh Khan has recently launched a new set of awards Time of India Film Awards (TOIFA), which is aimed at honouring and recognising excellence in Hindi Cinema. As per reports, TOIFA will be held in Vancouver, Canada, from April 4 to 6 this year.

"I am happy and fortunate to be here to launch this. We want to put India on a global platform. We want to put our best foot forward. It is a great platform," Khan told the PTI. "I think awards are a great representation of our hard work and effort that we put in to entertain our audiences," he said.

"I had been to Vancouver while I was shooting for Pardes...I had a great time there. It is an amazing city...a film-friendly place," the actor added. Have a look at the pictures of TOIFA launch event in the slider below.

Shahrukh Khan

Shahrukh Khan launches TOIFA awards.

Shahrukh Khan

Shahrukh Khan giving speech at TOIFA launch.

SRK And Shiamak Davar

SRK and Shiamak Davar at the launch party.

TOIFA Award Launch

TOIFA will be held in Vancouver, Canada, from April 4 to 6 this year.

TOIFA Award Launch

Have a look at the new TOIFA award.

Topics: shahrukh khan

Bollywood Photos