Happy New Year cast and crew, from Shahrukh Khan, Deepika Padukone, Abhishek Bachchan, Boman Irani, Sonu Sood, Vivaan Shah and Farah Khan, everybody has been promoting the movie like there is no tomorrow.
Never has a Bollywood film been promoted so much and that too on
such a large scale, to the extent of the cast and crew visiting the
Google and Twitter headquarters. After a long hiatus Farah Khan is
back with Shahrukh Khan in Happy New Year, while the film
doesn't seem to spark any curiosity, the team has left no stone
un-turned when it comes to promoting the movie.
The Happy New Year team has come up with the most
unique ways of promoting their movie, unique marketing strategies
adopted by Shahrukh and Gauri's home production, Red Chillies
Entertainment. Slam! The Tour was conducted across UK and USA and
garnered huge amount of attention from people, and the fact that
the underworld got involved with the concert and created a scandal,
it proved to be an added bonus for promoting their movie.
On the other hand, Gauri Khan appeared on the big screen for the
very first time in a scene in Om Shanti Om, and Aryan
debuted in Karan Johar's Kabhi Khushi Kabhi Gham. So this
time to make it bigger and better, SRK's wife, Gauri along with
their youngest son AbRam will making a guest appearance in
Happy New Year. This unique aspect will also be one of the
main points in drawing the crowds to the theater for many people
are curious to see the little guy make his acting debut on the big
Somewhere I get a feeling that this movie will be a huge flop.
The trailer was cold and had nothing interesting in it, and that's
why they have adopted these 10 promotional gimmicks in order to
promote their movie and make it a hit. Take a look..
Slam! The Tour
The entire cast and crew, along with Madhuri Dixit were seen
touring several different countries to conducted Slam! The Tour and
Live Music Launch
Never has a Bollywood event been streamed live on Youtube. This
was the first time the music launch of the film took place live on
Dance Reality Show
The cast and director of the film are judging a dance reality
show on TV based on the film titled,Dil Se Naachein
Google And Twitter Headqaurters
The film crew visited the Twitter and Google headquarters, again
for the first time in history of Bollywood films.
From Kaun Banega Crorepati to Comedy Nights With Kapil, the cast
is promoting the movie on all popular television shows.
Twitter Handle Of Movie Characters
All the names of the official Twitter handles of the actors were
changed to their movie characters name in order to promote their
The cast is now touring India, visiting almost seven cities to
promote the movie.
The crew tapped onto Facebook and Twitter for online promotions,
the movie even has its official Twitter handle.
Shahrukh Khan's wife Gauri and their youngest son, AbRam are
said to making a guest appearance in the movie. SRK's baby is going
to debut in Bollywood with his father's movie, what can be more
attractive than this to promote a movie.
The crew is launching promos for pretty much for every character
in the film and also the latest dialogue promo that has been
trending as a marketing strategy.