Industry had a lot of expectations from Salman Khan's Jai Ho which is called as the film of the year by many trade analysts. Salman even cut down the cost of the film's promotion as he was confident that his brand value alone could bring the masses to the theatres. But upon releasing, the film didn't fetch up the expected mega sum, instead it opened much lower than his previous action thrillers such as Ready, Ek Tha Tiger and Dabangg 2.
Film started out with so much freshness in approach- Its first poster was designed not by industry professionals but by Salman's fans. Salman gave his twitter followers a chance to design the first poster of Jai Ho and it turned out a huge success, raking in huge publicity for the film. The first teaser received a mega applause from his fans and media. Even though film boasted these many positive traits, it somehow couldn't open to the huge response it stirred in the social networking sites. Even though Salman went on record to say that Jai Ho's average performance is his fault, there are some factors that worked against the film. Let's analyze them one by one.