Pachaas-Pachaas
kos
door
jab
koi
rishwat
leta
hai..
to
sab
khete
hai
mat
le
varna
Gabbar
aajayega.
Gabbar
is
Back
this
year
but
in
an
all
new
avatar,
redefining
bad
as
the
new
good
this
summer.
Launching
Akshay
Kumar
as
Gabbar,
this
high
octane
action
film
is
an
entertainer
with
substance.
An
aam
aadmi
denied
justice
created
Gabbar
-
a
man
who
set
out
on
a
fierce
and
ruthless
path
to
fight
corruption.
Revisiting
the
face
of
fear
with
Bollywood's
most
intimidating
villain
-
Gabbar
Singh
and
his
famous
dialogues,
a
360
degree
promotional
drive
was
launched
to
touch
the
daily
lives
of
the
aam
junta.
Grossing
a
phenomenal
1
Million
touch
points
across
15
cities
pan
India,
this
teaser
piqued
curiosity
across
the
nation.
Asking
all
his
fans
to
join
this
fight,
Akshay
Kumar
said,
"Gabbar
is
an
iconic
villain
in
the
Indian
film
industry.
I
am
extremely
honored
to
have
been
able
to
play
his
namesake
in
"Gabbar
is
Back".
In
our
film
,Gabbar
is
the
personification
of
a
thought
that
represents
the
power
of
the
common
man.
I
wanted
this
thought
to
reach
the
aam
aadmi
across
India."
He
added,
"I
want
to
thank
the
millions
of
people
who
have
responded
to
the
campaign
and
we
hope
to
have
many
more
join
Gabbar's
fight
against
corruption
with
this
film."
For
the
first
time
ever,
a
film
was
promoted
by
using
unconventional
mediums
that
directly
reach
out
to
the
aam
aadmi
like
LPG
cylinders,
dabbawalas,
public
transport
and
local
hangouts
like
chai
stalls
and
pan
shops.
This
camping
thrived
on
reaching
out
to
the
masses
and
each
branding
element
was
customized
and
integrated
with
witty
Gabbar
Singh
dialogues
like
at
a
Chai
Stall
or
at
a
petrol
pump
where
the
messaging
is
Corruption
Gaya
Tel
Lene.
Check
out
posters
of
Gabbar
Is
Back
which
is
all
set
to
release
on
May
1,
2015.
Hero
With
A
Villain
Name
An
aam
aadmi
denied
justice
created
Gabbar
-
a
man
who
set
out
on
a
fierce
and
ruthless
path
to
fight
corruption.
New
Avatar
Of
Gabbar
Pachaas-Pachaas
kos
door
jab
koi
rishwat
leta
hai..
to
sab
khete
hai
mat
le
varna
Gabbar
aajayega.
‘Gabbar
is
Back'
this
year
but
in
an
all
new
avatar,
redefining
bad
as
the
new
good
this
summer.
Trailer
Poster
The
film
was
promoted
by
using
unconventional
mediums
that
directly
reach
out
to
the
aam
aadmi
like
LPG
cylinders,
dabbawalas,
public
transport
and
local
hangouts
like
chai
stalls
and
pan
shops.
Corruption
Gaya
Tel
Lene
This
camping
thrived
on
reaching
out
to
the
masses
and
each
branding
element
was
customized
and
integrated
with
witty
Gabbar
Singh
dialogues
like
at
a
Chai
Stall
-
the
copy
reads
Chai
Piyo,
Chai
Paani
Nahi
or
at
a
petrol
pump
where
the
messaging
is
Corruption
Gaya
Tel
Lene.
Gabbar
Singh
And
His
Famous
Dialogues
Revisiting
the
face
of
fear
with
Bollywood's
most
intimidating
villain
-
Gabbar
Singh
and
his
famous
dialogues,
a
360
degree
promotional
drive
was
launched
to
touch
the
daily
lives
of
the
aam
junta.
Grossing
a
phenomenal
1
Million
touch
points
across
15
cities
pan
India,
this
teaser
piqued
curiosity
across
the
nation.