Bollywood actors are often touring the country on promotional activities, the more people are aware of your movie, the more viewers they pull into theatres.
You must have observed the different promotional strategies the
makers come up with these days in order to promote the film. From
over using social media to spreading rumours about the lead cast of
the film, makers can resort to any level for their film to
So what happens when the lead cast of their film refuses to
promote their film? Well, it turns into a controversy and in return
gets the film even more recognition.
Recently a similar situation occurred with Roy movie when Ranbir
Kapoor refused to promote the film saying that he plans a cameo
role in the movie and that the main lead Arjun Rampal should be
promoting the movie extensively.
A source said, "Since its a cameo, Ranbir doesn't feel the
need to publicise the film. It's Arjun Rampal's film, so Ranbir
prefers that Arjun take charge of the promotions. Ranbir has
fulfilled his commitment."
So Ranbir steered clear of any promotional activities. Remember
Humshakals movie? When Bipasha Basu furiously commented on
the movie and backed out of all the promotional work.
Well, she too has refused to promote the movie for specific
reasons which are discussed in the slide below. Check out how many
Bollywood celebrities refused to promote their films and
Ranbir felt his role was just a cameo and so Arjun Rampal should
take over the promotions of the movie Roy as he is the main lead of
"This is to put an end to all the discussions around my absence
for Humshakals' promotions." said Basu. "I take full responsibility
of getting into a film only on the basis of trust. But after
dubbing for my character in the film, as I had professionally
committed to do so I'm extremely disturbed by the end result of the
same... In these circumstances I didn't know how to promote a film
with all honesty and that's why I thought it was better to stay
away." she added.
Owing to a fallout with Joker director, Shrish Kunder, Akshay
stopped promoting the film all together. Shahrukh Khan had to step
in to do the needful.
Sonakshi Sinha being close to Akshay Kumar decided to follow
suit and didn't promote Joker as well.
Kangana was disappointed with Ekta Kapoor for including three
item numbers of Sunny Leone, Priyanka Chopra and others. She felt
she was side lined and so did not promote the movie.
Irrfan Khan felt his role in Haider was way too small to be
promoting the movie. He had told the director that he doesn't want
to be associated with any promotional activity.
When she did Milenge Milenge she was dating Shahid Kapoor, owing
to the break up she backed out of promoting the film as
Shahid Kapoor also backed out of promoting Milenge Milenge for
the same reason. Owing to the bitter break up with Kareena, he too
got busy with Mausam and ignore all the promotional work.
Uday Chopra was absent from the promotions of Dhoom 3 as well.
Reasons for this is unknown.
Abhishek Bachchan said the reason he and Uday are not promoting
the songs is because no song is featured on them and that they have
no issues with the movie.