Pantaloons
Fresh
Fashion,
the
fashion
retail
format
of
the
Future
Group,
has
signed
on
Bollywood
stars,
Bipasha
Basu
and
Zayed
Khan,
as
its
brand
ambassadors.
This
is
the
first-ever
instance
of
a
retail
brand
signing
on
two
big
Bollywood
stars
simultaneously.
Fashion
icons,
Bipasha
Basu
and
Zayed
Khan,
with
their
distinctive
style
statement,
will
reiterate
that
Pantaloons
represents
'Fresh
Fashion'.
Bipasha
Basu
and
Zayed
Khan
will
endorse
the
entire
range
of
Pantaloons
apparels
such
as
casual
wear,
formal
wear,
western
wear,
ethnic
wear,
party
wear
and
sports
wear.
In
lieu
of
the
forthcoming
festive
season,
the
first
advertising
campaign
will
launch
the
Pantaloons
festive
collection.
Bipasha
Basu
said,
"Pantaloons
has
a
wide
range
of
fashion
wear
for
women
and
it's
this
drive
to
continually
provide
'Fresh
fashion'
that
makes
Pantaloons
my
store.
It
is
a
store
that
has
fashion
for
all
occasions."
Zayed
Khan
said,
"Pantaloons
stands
for
'Fresh
Fashion'
and
it
is
this
fashion
edge
that
wants
me
to
make
Pantaloons
my
style
statement."