Indian cinema is seeing a new trend now-a-days with News
channels joining hands with forthcoming films for in-film
promotions. The English news channel Times Now has tied up with
Madhur Bhandarkar for his latest film Corporate. Their reporters
and correspondents will be seen in the film reporting events and
stories as the proceedings take place. Corporate is about
the ugly behind the scene story of what actually takes place in the
Times Now VP Partho Dasgupta said he is quite happy and takes
pride in the development and hopes this will cater to the urban
audience who enjoy Bhandarkar's realistic cinema.
It may be recalled recently that Rakesh Roshan's Krrish has also
tied up with Star News Network for the same purpose where Priyanka
Chopra was seen as the journalist for the channel.