Indian cinema is seeing a new trend now-a-days with News channels joining hands with forthcoming films for in-film promotions. The English news channel Times Now has tied up with Madhur Bhandarkar for his latest film Corporate. Their reporters and correspondents will be seen in the film reporting events and stories as the proceedings take place. Corporate is about the ugly behind the scene story of what actually takes place in the corporate world.
Times Now VP Partho Dasgupta said he is quite happy and takes pride in the development and hopes this will cater to the urban audience who enjoy Bhandarkar's realistic cinema.
It may be recalled recently that Rakesh Roshan's Krrish has also tied up with Star News Network for the same purpose where Priyanka Chopra was seen as the journalist for the channel.