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Mundhra's production company
Thursday,
September
28,
2006
New
Delhi
(UNI):
Acclaimed
film
producer-director
Jagmohan
Mundhra
has
announced
the
launch
of
his
film
production
company,
Cine
Boutique
Entertainment
U.K.
Ltd.
(Cine
Boutique),
to
start
his
next
film
project
Shoot
On
Sight.
The
film
Shoot
on
Sight
is
a
suspense
drama
dealing
with
the
terror
attacks
in
Britain
through
a
London
Metropolitan
Police
Officer
of
Muslim
lineage
who
must
display
courage
and
persevere
in
his
duties
in
face
of
family
conflict.
The
film
is
slated
to
start
shooting
in
January
next
year.
Cine Boutique plans to be a vertically integrated entertainment media company in the business of production, marketing and distribution of quality films for global crossover audience. In forming Cine Boutique, Jag Mundhra has partnered with New York- based NRI industrialist Aron Govil, who recently promoted the HEAT show in North America, starring Akshay Kumar and Preity Zinta. Dr Jag Mundhra has 26 years of film industry experience, including exhibition and distribution as well as production and direction of feature films.
From Concept to Consumer (C2C), Cine Boutique will create moderate budget films which are strongly driven by concept rather than stars. ''When the company is fully functional, at any point in time there will be five feature films in the pipeline: one at each stage of the cycle from development to pre-production to production to post-production to release,'' a globally released statement of the company in New York said.
Dr Mundhra has directed 22 English films in the US, four English films in Britain and four Hindi films in India. His latest directorial venture, Provoked, starring Aishwarya Rai is expected to be released world-wide some time later this year. Dr Mumndhra's first film Suraag, starring Sanjeev Kumar and Shabana Azmi, was released in 1982.
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