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Video game on SRK's in KANK

Friday, August 11, 2006 

New Delhi (UNI): Movie buffs can now view the much awaited film of the year Kabhie Alvida Na Kehna, studded with Bollywood's hottest stars, on their mobile handsets and can even play the role Shah Rukh Khan plays in the multi-starrer. Wireless solutions provider, Mauj Telecom, has launched an exclusive range of content including KANK ringtones, wallpapers, themes, colour logos, animation, dialogues, video ringtones and movie-based games with all the Indian cellular operators. As part of the tie-up, mobile users can download the KANK game on their hansets and enact the role of the lead character -- Dev-- in KANK. The game is compatible with all Nokia, Samsung, Motorola and Sony Ericsson handsets.

In addition, Mauj Telecom has introduced 'mPremiere', a Java application that introduces the characters of the movie to the mobile consumer and allows him to preview songs, ringtones and wallpapers on the mobile and directly download through the application. Film buffs can also get to know what Karan Johar has to say about the film, watch the promo or listen to the voice preview on 'Mauj Talk', all at the click of a button. 

Mauj Telecom has also introduced one-touch connectivity to Mauj's voice portal 5057007. With this, the user can listen to a voice promo, groove to the songs of the movie, dedicate a song to a friend, listen to the stars speak about the movie and their roles and do lots more on the voice portal.

''Bollywood remains the most popular source of entertainment in India, and hence we are working with film production houses, music companies as well as cellular operators to bring more and more Bollywood content and new products on to mobile phones,'' Mauj Telecom Regional Head (India Far East) Dippak Khurana said. This tie-up with KANK further proves that Mauj is at the forefront of producing quality wireless content and applications, he said. Mauj Telecom is part of the People Group, which also owns leading internet brands such as Shaadi.com, Astrolife.com and Fropper.com.

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