Karan endorses HP products
By:
Subhash
K.
Jha,
IndiaFM
Thursday,
September
28,
2006
Karan
Johar
is
going
places.
After
going
to
the
Toronto
Film
Festival
and
a
stopover
in
New
York,
Karan
is
back
in
Mumbai
to
endorse
the
products
of
Hewlett&Packard.
Reveals
Karan,
"Yes,
it's
my
first
endorsement.
They've
got
four
or
five
leaders
from
various
fields
to
endorse
their
products.
They
got
the
market
leaders,
so
to
say.
I
was
chosen
from
media
and
entertainment.
I
didn't
do
it
for
any
monetary
purposes.
I
did
it
because
their
campaign
seemed
to
suggest
they
wanted
architects
and
not
tools
from
various
fields."
Karan has never endorsed any product before. "I don't want to start selling soap. That's great for an actor. Not for me. I had to be careful about which product I chose to endorse. This one goes with my personality. It's a print campaign so far."
Karan jokes he felt like a star shooting the ad campaign. "Mickey Contractor did my make-up and Atul Kasbekar shot me. And then I faced the camera. Which was thrilling enough!"
Says Karan, "This is a specific campaign and not a long-term arrangement. I just had to hold a computer in my hand. I'm a frustrated actor and I always wanted to face the camera. I hope I didn't end up looking like a fool. Yes, it's a first. There have been many firsts lately. I hosted a talk show and an awards function for the first time. By the way, I also make films."