The pirated master print of Ram Gopal Verma Ki Aag sold for a record low of Rs 50,000. In comparison, the Shah Rukh Khan-starrer Chak De India sold for Rs 10 lakh. Then again, Heyy Babyy went for Rs 6 lakh and Victoria No 203 for Rs 1 lakh.
Shakeel Ahmed, a dealer in pirated film prints, says, "The disastrous reports sent the bid for the film's master print tumbling from Rs 15 lakh to Rs 50,000.
The ...Aag DVD will have two other movies in it, so the sales don't suffer because of the poor demand for the film."
Added M M Satish, president of the Anti Piracy Cell for T Series, who have the audio and video rights to the film, "We have received some tips and have laid traps across the country. No matter how the film fares, we will curb piracy and seize the master prints."