One is a huge star while the other is a fine actor with great cinematic sensibilities. Shahrukh Khan might be the king of Bollywood who's delivered plenty of super hits (in spite of King Kumar's rapidly growing popularity) but Aamir Khan has always managed to hold his own with sensible flicks like Rang De Basanti, Taare Zameen Par and even the movie which he produced for his nephew Imran Khan, Jaane Tu Ya Jaane Na.
Now smart Aamir hasn't and won't go blatant with his war with Shahrukh like bad boy Salman Khan. He would rather do it his own subtle way. Not very long ago he blogged about a dog called Shahrukh which created quite a controversy but it didn't go out of hand (maybe because of Aamir's restrained ways).
Thereafter this smart Khan probably even played mediator when the great Salman- Shahrukh spat at Katrina Kaif's birthday party happened in his presence. But Aamir is not done yet and his subtle rivalry with King Khan continues.
Now Shahrukh is the brand ambassador of Dish TV while Aamir has started representing Tata Sky. When he was queried about the competition, Aamir joked and categorically told the people present that he doesn't know what Dish TV is.
Aamir further ruled out any kind of competition with the Baadshah by saying that he doesn't follow others, does what he feels is right and only concentrates on what he has to do. And that's not all. He also didn't forget to point out that he too is a mass hero and his appeal is not restricted to the classes.
But naturally he means to say that he can give Shahrukh a run for his money in the 'mass appeal' department too. This guy sure knows how to put his message across diplomatically!