The friend said at the tender age of 6 Jiah had no idea what charity was all about. By the time she turned 12 she felt very strongly for charity work and thus chose to be UNICEF brand ambassador once again. "Jiah has always believed in doing charity work and has even made short film on child abuse. Jiah feels very strongly for the issue of child abuse and aims to take active steps to put an end to it permanently."
Few know that Jiah was an UNICEF ambassador. A close friend of the actress revealed, "Jiah first modeled for UNICEF when she was barely six. She became a UNICEF brand ambassador once again when she 12."