Aditya Chopra's Rab Ne Bana Di Jodi's music may well end up topping the music charts for the year 2008. One can notice that the film's music sales are following the Singh Is Kinng pattern. This in turn means that the sales are extraordinary in North India and overseas, and very good elsewhere.
It is learnt that in heavily Asian populated cities like London, Vancouver and Birmingham, songs like "Haule Haule," "Dance Pe Chance" and "Tujh Mein Rab Dikhta Hai" are ruling the charts on various radio stations. It was similar with Singh Is Kinng with songs like "Bas Ek Kinng," "Jee Karda" and "Teri Ore."
The sales figures till now are around 11 lakh units and could get near 20 lakhs depending on how the film fares. The sales however will fall well short of the last YRF/Shahrukh Khan romantic venture Veer Zaara (2004).
Industry sources feel, "There are two major reasons for this first being the music is not as strong as that film and secondly music sales have generally come down from 2004 due to the continuing heavy piracy."