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It may sound ironic but it is indeed true. Even though a soon to be released film stars an ex-Miss World, it is an upcoming starlet and one of the most popular item girls on the circuit, Sambhavna Seth, on whose shoulders the film's publicity is being strategised.
The film in question is Memsahab - Lost In A Mirage and the ex-Miss World is Yukta Mookhey. In this low budget film, Yukta as a central protagonist seemingly plays the role of a prostitute.
After a disastrous Bollywood run over the years which started with Aftab Shivdasani starrer Pyaasa and never recovered with her only other release Katputtli failing to survive beyond it's first weekend, Yukta has apparently chosen yet another flick which hardly justifies her celebrity stature.
Meanwhile, final insult to the injury comes in the form of an item girl hogging all the glory in the film's promotion with a raunchy dance number 'Piya Pardesiya' that is easy fodder for cow-belt audience.
Memsahab - Lost In A Mirage is produced by Kailash Shukla, directed by Arshad Siddiqui and has Vijay Raaz, Govind Namdeo and Ehsaan Khan for Yukta's company.