It
may
sound
ironic
but
it
is
indeed
true.
Even
though
a
soon
to
be
released
film
stars
an
ex-Miss
World,
it
is
an
upcoming
starlet
and
one
of
the
most
popular
item
girls
on
the
circuit,
Sambhavna
Seth,
on
whose
shoulders
the
film's
publicity
is
being
strategised.
The
film
in
question
is
Memsahab
-
Lost
In
A
Mirage
and
the
ex-Miss
World
is
Yukta
Mookhey.
In
this
low
budget
film,
Yukta
as
a
central
protagonist
seemingly
plays
the
role
of
a
prostitute.
After
a
disastrous
Bollywood
run
over
the
years
which
started
with
Aftab
Shivdasani
starrer
Pyaasa
and
never
recovered
with
her
only
other
release
Katputtli
failing
to
survive
beyond
it's
first
weekend,
Yukta
has
apparently
chosen
yet
another
flick
which
hardly
justifies
her
celebrity
stature.
Meanwhile,
final
insult
to
the
injury
comes
in
the
form
of
an
item
girl
hogging
all
the
glory
in
the
film's
promotion
with
a
raunchy
dance
number
'Piya
Pardesiya'
that
is
easy
fodder
for
cow-belt
audience.
Memsahab
-
Lost
In
A
Mirage
is
produced
by
Kailash
Shukla,
directed
by
Arshad
Siddiqui
and
has
Vijay
Raaz,
Govind
Namdeo
and
Ehsaan
Khan
for
Yukta's
company.
Story first published: Friday, March 28, 2008, 12:47 [IST]