It is not for the first time that Shahrukh Khan has taken off his shirt for Om Shanti Om. As film buffs may recall, King Khan has done it for films like Mahesh Bhatt's Duplicate and Karan Johar's Kabhie Alvida Naa Kehna. But definitely the impressive six-packs, which became the talk of the country, were not there. However, Bollywood's global superstar does not believe in flaunting his recently acquired muscles unnecessarily. In fact, he feels that it is sexier if one has it and does not show it.
Recounting a recent incident, SRK, who is the brand ambassador of Dish TV, was shooting for a commercial and was requested to take off his shirt for one of the many promos. Shahrukh Khan politely declined and queried as to why he had to take off his shirt and that too for a DTH commercial. To this he was given a rather gullible answer - different clothes are for different season. In a lighter vein, the witty superstar asked the ad-makers as to which season nakedness specify!
Needless to add that all went speechless and had no clue about what to say to SRK's deadly wit and humour.