Bollywood actor Aamir Khan has gone missing. Yes, the perfectionist actor isn't to be found anywhere just weeks before the release of his movie 3 Idiots. This is a marketing gimmick for 3 Idiots that requires Aamir to go missing with a prize announced for whoever can locate him. What's more, Aamir has involved his friend and Master Blaster Sachin Tendulkar in the campaign who happily agreed to be a part of the promotion for the Raj Kumar Hirani directed movie.
Sachin has the first clue about Aamir's whereabouts and the press would be encouraged to ask Sachin the question 'Where is Aamir? Kareena Kapoor the film's leading lady says that she has no idea where Aamir is and it was only Sachin Tendulkar who knew about his whereabouts. Aamir has also made an 'Aamir Goes Missing' promotional video on a handycam which also features his wife Kiran, shot in his own apartment.