She wants Paa to do really well as it stars Amitabh and her hubby Abhishek Bachchan. She is taking all the marketing decisions related to the film and also has a say on how to promote the film. Her ideas are appreciated by the Bachchans.
Paa has a different story with Abhishek playing Amitabh"s dad. To make the film a commercial success, various strategies are being made. Aishwarya has also suggested a lot that they could do to promote the film.
Paa will be released in a month"s time.
Aishwarya Bachchan is now taking interest in resurrecting ABCL (AB Corp) and helping out with the marketing and promotion of Amitabh Bachchan"s forthcoming film, Paa.