Aishwarya Bachchan is now taking interest in resurrecting ABCL (AB Corp) and helping out with the marketing and promotion of Amitabh Bachchan"s forthcoming film, Paa.
She wants Paa to do really well as it stars Amitabh and her hubby Abhishek Bachchan. She is taking all the marketing decisions related to the film and also has a say on how to promote the film. Her ideas are appreciated by the Bachchans.
Paa has a different story with Abhishek playing Amitabh"s dad. To make the film a commercial success, various strategies are being made. Aishwarya has also suggested a lot that they could do to promote the film.