It's
fashionable
to
highlight
film
reviewers'
ratings
in
newspaper
ads
of
movies.
But,
of
late,
a
new
trend
seems
to
be
catching
up.
The
critics'
ratings
have
been
replaced
with
audience
ratings.
Last
week,
the
ads
of
Ek
–
The
Power
Of
One
highlighted
'5
stars'
-
the
verdict
of
the
audiences,
while
the
makers
of
8x10
Tasveer
have
gone
a
step
ahead.
The
ad
states:
'5
stars
-
audience
verdict.
90%
opening
on
Day
1.'
The
interesting
part
is,
even
the
tall
claims
failed
to
lure
audiences
to
cinema
halls.
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