Last week, the ads of Ek – The Power Of One highlighted '5 stars' - the verdict of the audiences, while the makers of 8x10 Tasveer have gone a step ahead. The ad states: '5 stars - audience verdict. 90% opening on Day 1.'
The interesting part is, even the tall claims failed to lure audiences to cinema halls.
It's fashionable to highlight film reviewers' ratings in newspaper ads of movies. But, of late, a new trend seems to be catching up. The critics' ratings have been replaced with audience ratings.