Our sources reveal, “Hrithik will be the official face for the company"s mobile, data and DTH businesses. His new promotional campaign for the products is currently being shot in Bangkok and this new campaign is expected to break on air by beginning of June 2009. The new Reliance Mobile TV commercials with Hrithik Roshan will comprise of a series of 6-8 films capturing Hrithik using Reliance Mobile, which is considered India"s No 1 network."
Sources further reveal, “RCOM zeroed in on Hrithik Roshan, as he not only has a pan-India appeal but an iconic stature amongst today"s youth."
The company"s official speaking on condition of anonymity informed that RCOM believes Hrithik is a perfect brand-fit for Reliance Mobile as he stands for everything that Reliance as a brand epitomizes.