She goes on to say that she and Saif both love the poster, "Everything is symbolic including Saif's wound and my wet hair — it represents passion, sensuality and emotional violence. Kurbaan is a love story with an undertone of violence — a combination of love and violence. Everyone — from my mom to my sister Karisma — is eagerly waiting for Kurbaan to release. It will remain one of my top three favourite films along with Omkara and Jab We Met.
Karan Johar says, "Kareena and Saif were very comfortable with the romantic scenes. It also helped in the passionate romantic scenes as Saif and Kareena are a couple. That helped them in the comfort zone. They are also very credible, talented and professional actors who can convey passion and sensuality with conviction. Bebo and Saif had trust in our aesthetic sense and our campaign while Rensil's vision and Rahul Nanda's (publicity designer) expertise has made it a mind-blowing poster."