Reveals a trade insider, “Eros, the co-producer of Kambakkht Ishq and Love Aaj Kal, doesn"t need to despair looking at the falling collections of Kambakkht Ishq because their upcoming film Love Aaj Kal just might shake the box-office. The craze for the love story, directed by Imtiaz Ali, is growing with each passing day, thanks to its catchy promos and catchier (read super hit) music by Pritam. By the time the film is released on 31st July, the public will hopefully be in the grip of Love Aaj Kal fever.
“In the big cities at least, it shouldn"t be a surprise if Saif"s maiden home production, co-starring Deepika Padukone, took a cent percent opening. Yes, yes, Saif is not known to big opening initially, because rarely has any of his solo starrers taken a flying start. But then, there"s a first time for everything. Love Aaj Kal just could be that first solo starrer of Saif to take a bumper opening."