For the film Ajab Prem Ki Ghazab Kahani, Ranbir Kapoor and Katrina Kaif are on a nation wide hunt for a Ghazab couple. Ranbir and Katrina are travelling to various cities across India to search for a couple with the most Ghazab love story.
Adds an industry insider, “Ajab Prem Ki Ghazab Kahani team is latching onto a good marketing strategy. They are travelling across various prominent cities and taking time out to interact with these couples personally and listen to their love stories on how they met or if they had an interesting experience to share. The winning couple will then go on an exclusive outing with Ranbir and Katrina"
Adds trade analysts, “Their promotion strategy is generating a lot of curiosity. It's the first time that such huge stars are taking time out to interact with fans, spend time with them and speak to them. The movie is sure to strike gold at the box office."
Now what's left to see is if this Ghazab jodi"s efforts will pay off. Rajkumar Santoshi"s Ajab Prem Ki Ghazab Kahani starring Katrina Kaif and Ranbir Kapoor is all set for release on November 6.
Aamir Khan created hysteria with his haircut in promoting his film Ghajini. Now here is another creative marketing strategy.