Riteish agreed to lend his name of this new version of the game, only for the sheer love of cricket. "I have played gully cricket with my friends through my entire childhood as well as at my school, GD Somani, inter college for Jayant's College and charity events for the film industry and Cancer Patients Association. So when Anup Wadhwan approached me, I immediately agreed.
He continues, "Apart for my love of cricket, I like the fact that T-10 gully cricket gives people across India and smaller towns, especially all youngsters an opportunity to play cricket at the top level. It also prevents cricketers who have played at the state or national level from participating at the T-10 gully cricket." whatever he earns from this association, will be given away to charity.
Any city and town can enroll to participate in this game. Cricketers like Sandeep Patil will test and select teams for their city and all matches will be shown on the DD Sports channel. Riteish's work as brand ambassador will entail travelling to some of the cities and towns where the matches will be held. Ritiesh adds, "When I have time, I may even play in a few. It's the first time I am endorsing something and that too it's not a product but a cause. I didn't products earlier as I wasn't ready for them. But now I am definitely looking at endorsements.