Sources said, "Akki was always an immediate choice for the said brand, after Abhishek Bachchan." Rumours have it that Abhi's contract was not renewed because he insisted on having his better half Aishwarya Rai as a part of the deal, which LG officials were not too forthcoming about. That's the reason they chose Akshay over Abhishek."
One may recall that, just a few days back, LG had signed up John Abraham, Abhay Deol and Genelia as their Brand Ambassadors for their mobile range. With Akshay now at the helm of things, LG definitely seems to be high on Bollywood power.