The association between Kangana Ranaut and Balaji Telefilms started after their 2010 film together Once Upon A Time In Mumbai. Kangana played one of the lead roles in the film which was declared a hit. After this she was regarded as the best choice for Ragini MMS because Kangana Ranaut is not shown to shy away from intimate scenes onscreen.
However, the actress may have changed her preference of roles now that she has already made her mark in Bollywood after winning a couple of awards for her role in Fashion. Last heard, Kangana Ranaut will not be playing Ragini and Ekta Kapoor, who is at the helm of Balaji Telefilms, is looking for another actress to play the lead in her upcoming Bollywood flick Ragini MMS.