Kareena and Shahid avoid Milenge Milenge promotions
Gupshup
oi-Kalyani Prasad Keshri
By Kalyani Prasad Keshri
Today,
if
a
new
film
starring
Shahid
Kapoor
and
Kareena
Kapoor
would
have
been
announced,
it
would
have
made
a
huge
noise
for
sure.
However,
that
is
missing
in
case
of
Milenge
Milenge
because
the
stars
themselves
are
not
quite
leading
from
the
front
for
the
film's
promotion.
Shahid
Kapoor
is
in
UK
shooting
for
Mausam
while
Kareena
Kapoor
is
off
to
Morocco
to
complete
a
quick
schedule
for
Agent
Vinod.
Incidentally,
both
these
films
are
their
home
productions.
With
no
stars
available
for
the
film's
promotion,
it
has
indeed
been
quite
some
effort
for
producers
Boney
Kapoor
and
director
Satish
Kaushik
to
ready
the
film
for
release,
six
years
after
it
was
launched.
No
wonder,
the
trade
can't
be
expected
to
be
abuzz
with
much
excitement
and
the
film
is
only
being
looked
at
as
a
gamble.
Around
half
a
decade
back,
when
Hum
Tumhaare
Hai
Sanam
(Shah
Rukh
Khan,
Salman
Khan,
Madhuri
Dixit)
was
released
after
a
similar
delay,
it
had
still
managed
to
do
good
business
at
the
box
office.
It
was
surprising
for
sure
and
all
one
can
hope
this
week
is
good
for
the
surprise
factor
to
help
Milenge
Milenge
as
well.
The
fact
remains
though
that
the
film
can't
really
be
expected
to
take
the
kind
of
opening
that
would
make
it
safe
on
the
first
day
itself.
Anything
more
than
50%
would
be
a
happy
situation
for
the
makers
here
though
the
question
is
whether
such
occupancy
is
possible,
especially
because
I
Hate
Luv
Storys
is
doing
well.
Still,
star
value
coupled
with
some
good
music
could
result
in
Milenge
Milenge
turning
out
to
be
a
face
saver
at
the
least.
The
other
release
of
the
week,
Red
Alert
-
The
War
Within,
hasn't
been
promoted
adequately
despite
its
topic
theme
(Naxal
issue
in
the
country)
and
the
critical
acclaim
it
has
received
internationally.
Ready
for
quite
some
time
now,
the
film
had
all
the
time
in
the
world
to
have
made
use
of
some
good
marketing
strategy
being
put
to
effective
use
and
a
good
promotional
drive
taking
it
through.
However,
the
makers
surprisingly
chose
to
stay
low
which
means
it
would
be
a
miracle
if
the
film
holds
on.
Don't
quite
expect
an
opening
of
sorts
here
though
critical
acclaim
could
well
come
in
for
this
Ananth
Mahadevan
directed
film.