The
tremendous
hype
of
Kites
over
the
last
three
years
has
ensured
that
no
film
can
even
dreamt
of
coming
close
to
it.
It"s
no
wonder,
therefore,
that
there
is
not
a
single
notable
Bollywood
release
taking
place
this
week.
In
any
case,
it
is
a
much
better
situation
to
have
no
releases
at
all
than
to
have
5-6
inconsequential
films
arriving,
eating
up
10-12
shows
at
an
average
on
a
single
day
and
resulting
in
precious
wastage
of
multiplex
administration
cost
due
to
zero
audience.
No
release
means
that
films
like
Housefull
and
Badmaash
Company
will
benefit
the
most.
With
multiplexes
not
quite
expected
to
play
Kites
at
the
same
number
of
shows
as
last
week,
there
are
empty
spaces
waiting
to
be
filled.
This
would
mean
that
the
show
count
of
Housefull
and
Badmaash
Company,
will
increase
all
over
again,
bringing
in
additional
moolah.
As
of
now,
Housefull
has
crossed
the
75
crores
mark
and
an
extended
run
like
this
only
makes
its
chances
of
touching
the
80
crore
mark
brighter.
Of
course,
it
will
have
to
hold
on
extremely
well
in
weeks
that
follow
because
there
is
going
to
be
a
very
strong
competition
next
week
in
the
form
of
Raajneeti.
On
the
other
hand,
Shahid
Kapoor
would
have
yet
another
film
of
his
enjoying
persistent
business,
just
as
was
the
case
in
Vivah
and
Jab
We
Met.
With
more
than
30
crores
in
its
kitty
already,
Badmaash
Company
would
be
aiming
for
35
crores
as
the
final
milestone.
One
thing
is
for
sure
that
the
downfall
of
Kites
has
only
added
a
few
crores
to
the
eventual
total
for
these
ventures
by
Sajid
Nadiadwala
and
Yash
Raj
Films.