Rajkumar Hirani is a household name today, thanks to his brilliant films such as 3 Idiots and the Munnabhai series. However, not many people know that this talented filmmaker was actively involved with the ad world many years ago. Rajkumar had in fact even starred in commercials for brands like Fevicol and Luna. He has even directed few commercials in the recent past featuring stars such as Amitabh Bachchan and Kareena Kapoor.
Now, it seems that Rajkumar is keen on connecting with his roots in the ad world once again. Hirani, along with friend Sanjeev Kishinchandani, has now started a company called Canvass Films to mainly mad ad commercials. Rajkumar, who has always loved making ad films, will be directing around 6-7 commercials each year for his company.
Well, here is one guy who surely believes in living his passion.
Story first published: Monday, December 6, 2010, 12:40 [IST]