Sources said, "Post the success of 3 Idiots; Sharman is definitely in a roll. Sharman bought time from Nokia officials before finally saying yes to the deal. Sharman and Adah have even shot for an ad for the same at Filmistan. The ad has Sharman and Adah as a young couple who are out to shop dresses for Adah. For every dress that Adah tries, Sharman plays a new song on the cell, as a sign of approval, which irritates Adah. And towards the end, while Adah walks out in anger, Sharman again plays a track to pacify her."
The source also adds that the ads will be out really soon while the said range of phones is expected to hit the market in a month's time from now. The overall concept of the ad is that, "There is a song on your X-Phone for every occasion."
Repeated attempts to establish contacts with both Sharman as well as Adah proved futile.