The year 2011 has indeed started off with a bang for everyone Bollywood. Leading the gang is none other than the 'baap' of Bollywood, or should we say, the 'Shahenshah' of Bollywood, amitabh bachchan.
After having a successful 2010 with the likes of KBC, films and a truck load of brand endorsements, Amitabh continues to be the leader of the pack. According to sources, he has now been signed up as the brand ambassador of ICICI Pru Life. With this endorsement, Big B becomes the first celebrity to be signed by ICICI Prudential Life for its brand campaign.