The
year
2011
has
indeed
started
off
with
a
bang
for
everyone
Bollywood.
Leading
the
gang
is
none
other
than
the
'baap'
of
Bollywood,
or
should
we
say,
the
'Shahenshah'
of
Bollywood,
amitabh
bachchan.
After
having
a
successful
2010
with
the
likes
of
KBC,
films
and
a
truck
load
of
brand
endorsements,
Amitabh
continues
to
be
the
leader
of
the
pack.
According
to
sources,
he
has
now
been
signed
up
as
the
brand
ambassador
of
ICICI
Pru
Life.
With
this
endorsement,
Big
B
becomes
the
first
celebrity
to
be
signed
by
ICICI
Prudential
Life
for
its
brand
campaign.
Story first published: Wednesday, January 5, 2011, 17:30 [IST]