This is certainly a bizarre way of raising fund for charity. The
hot skirt that actress Deepika Padukone wears in Dum Maaro
Dum will be auctioned online and the proceeds will be given to
Salman Khan's charity Being Human. The actress has been in the news
for her sizzling item number in Dum Maaro Dum, which has
Abhishek Bachchan and Bipasha Basu in the lead roles.
Sources said that it was filmmaker Rohan Sippy's idea to auction
the skirt through the film's official site with the help a portal
that auctions film memorabilia. It added that the makers of the
film decided to give away the proceeds of the auction to Being
Human, as they feel it does wonderful work.
“We are all surprised by the reaction to Deepika's look in the
track. We decided to auction it for charity," Mid-Day quoted Rohan
Sippy as saying.
Well, this is another unique way of promoting a film!