Is
there
a
music/entertainment
channel
up
in
arms
to
sabotage
Patiala
House?
Going
by
some
of
the
very
prominent
segments,
which
are
being
run
on
these
channels,
it
pretty
much
seems
to
be
the
case.
Says
a
trade
follower
on
condition
of
anonymity,
"This
is
much
more
than
just
apparent
and
really,
all
of
it
is
happening
in
bad
taste.
There
are
capsules
being
run
which
are
filled
with
out
and
out
negative
sentiments
against
the
film,
its
lead
actor
(Akshay
Kumar),
it's
director
(Nikhil
Advani)
and
it's
co-producer
(Bhushan
Kumar
from
T-Series).
It
appears
there
is
an
entire
tirade
against
the
film."
Those
who
have
seen
these
capsules
can
pretty
much
see
a
one
way
campaign
which
is
entirely
anti-Patiala
House.
Whether
is
it
the
promos
or
the
music,
everything
is
being
ridiculed.
"It
is
nothing
short
of
being
childish
actually," continues
the
trade
follower,
"The
fact
remains
that
the
channel
has
been
having
issues
with
T-Series
for
quite
long
now.
Due
to
their
stand
off,
none
of
the
software
of
this
music
company
is
currently
being
run
there.
Now,
since
T-Series
pretty
much
has
a
monopoly
over
the
software,
the
music
channel
is
left
without
any
content
for
it's
24X7
service."
Resultantly,
over
a
period
of
time,
the
TRPs
of
this
music
channel
has
plummeted
to
an
all
time
low,
hence
resulting
in
other
rival
channels
taking
the
lead.
This
has
resulted
in
a
vendetta
like
situation
with
Patiala
House
finding
itself
in
the
middle
of
all
the
mayhem.
"This
is
sad," says
another
trade
observer,
"Also,
this
is
not
the
first
time
when
the
channel
has
kick
started
a
campaign
like
this.
Even
in
case
of
Tees
Maar
Khan,
it
had
called
it
a
flop
two
weeks
prior
to
its
release
while
also
quoting
the
losses
to
be
in
the
range
of
Rs.
20-30
crores.
The
channel
had
its
own
weird
calculations
to
show
which
came
without
any
basis."
Now
this
time
around,
the
attack
is
full
frontal
with
no
one
associated
with
the
film
being
spared.
In
the
name
of
comments
coming
from
the
'aam
junta'
(who
have
seemingly
been
'interviewed'
around
the
prospects
of
Patiala
House),
it
pretty
much
appears
to
be
'feeding'
job
where
there
seem
to
be
clear
instructions
around
going
out
and
out
negative.
"Well,
it
is
nothing
short
of
mischief
because
the
facts
are
totally
on
the
contrary",
says
the
follower,
"It
is
being
said
that
Akshay
is
repeating
his
act
when
the
fact
is
that
it
is
years
after
Ek
Rishta
that
he
is
actually
playing
a
sober
family
man
to
the
core
in
Patiala
House.
Music
is
being
said
to
be
a
downer
when
the
fact
is
that
it
is
doing
very
well.
The
promotion
is
said
to
be
lacklustre
when
the
fact
is
that
it
has
been
intelligently
laid
out
so
that
audience
expectation
are
totally
different
from
what
they
usually
expect
from
an
Akshay
Kumar
starrer.
As
for
the
commercial
appeal,
Patiala
House
has
been
made
on
a
modest
budget
in
a
partnership
mode
which
means
that
it
is
safe
on
the
table
itself."
With
the
trade
being
confident
about
Patiala
House
continuing
the
golden
run
that
2011
has
been
enjoying
so
far
after
the
success
of
No
One
Killed
Jessica,
Yamla
Pagla
Deewana,
Dhobi
Ghat
and
Dil
Toh
Baccha
Hai
Ji,
one
waits
to
see
what's
next
that
the
music
channel
has
in
stores
for
weeks
to
come!
Story first published: Tuesday, February 1, 2011, 17:55 [IST]