Reportedly, any local can become the bodyguard for a day to both the lead stars of the film Salman Khan and Kareena Kapoor separately while they travel to various cities for film Bodyguard's promotions. The source reasons that the idea behind the act is to make people live a life of a bodyguard. Selected people will shadow Salman or Kareena in each city they travel to.
The cast and crew of the film will be travelling around 15 cities, wherein Salman and Kareena will be travelling individually to promote the film. In every city their will be a local bodyguard who would be their personal bouncer for the day.
Bodyguard is a remake of 2010 Malayalam movie of the same name. The film is being directed by Siddique and produced by Salman's brother-in-law Atul Agnihotri. The film will feature Salman in the role of Kareena's bodyguard in the film as her life is under threat.
Film promotions have become an important way to achieve success at the Box Office. While each of the filmmakers are struggling their way out to promote their films, the makers of Bodyguard have adopted a novel way to publicise.