A film needs good publicity for good opening, but sadly, only big
films with big actors enjoy this privilege. The makers of Yeh
Saali Zindagi seem to know that the only way for the film to
stay in the news is by resorting to bad publicity.
Except for Irrfan Khan, all the other lead actors in Yeh
Saali Zindagi like Arunoday Singh, Chitrangada Singh and Aditi
Rao Hydari are new in the film industry. So, getting good publicity
has become an uphill climb. Knowing the weakness, the makers of the
film talk more about the number of kisses it has than its
Arunoday Singh even kissed a student of Symbiosis Institute of
Mass Communication, Pune, during the promotion of the film. The
incident left the college authorities fuming, saying that it was
done just to gain publicity.
The makers of the film may argue that they are not resorting to
cheap publicity but the fact is that the 'kiss controversy" has
earned lots of publicity for the film. What do you say?