Yeh Saali Zindagi makers resorting to cheap publicity
Gupshup
oi-Raymond Ronamai
By Raymond Ronamai
A
film
needs
good
publicity
for
good
opening,
but
sadly,
only
big
films
with
big
actors
enjoy
this
privilege.
The
makers
of
Yeh
Saali
Zindagi
seem
to
know
that
the
only
way
for
the
film
to
stay
in
the
news
is
by
resorting
to
bad
publicity.
Except
for
Irrfan
Khan,
all
the
other
lead
actors
in
Yeh
Saali
Zindagi
like
Arunoday
Singh,
Chitrangada
Singh
and
Aditi
Rao
Hydari
are
new
in
the
film
industry.
So,
getting
good
publicity
has
become
an
uphill
climb.
Knowing
the
weakness,
the
makers
of
the
film
talk
more
about
the
number
of
kisses
it
has
than
its
story.
Arunoday
Singh
even
kissed
a
student
of
Symbiosis
Institute
of
Mass
Communication,
Pune,
during
the
promotion
of
the
film.
The
incident
left
the
college
authorities
fuming,
saying
that
it
was
done
just
to
gain
publicity.
The
makers
of
the
film
may
argue
that
they
are
not
resorting
to
cheap
publicity
but
the
fact
is
that
the
'kiss
controversy" has
earned
lots
of
publicity
for
the
film.
What
do
you
say?