Superstar Shahrukh Khan has sent an application to
the Trade Mark Registry that his initials 'SRK' should not be used
without his permission.
The name Shahrukh Khan is a brand itself. The actor has recently
applied for a trademark of his initials SRK at the Delhi office of
the Trade Mark Registry. However, Shahrukh Khan has not received
any confirmation from the office.
A source told a leading daily, "SRK has become bigger with every
project. He has taken this decision after a lot of thought. Career
wise, it is a great decision to safeguard his brand."
In the past, star cricketer Sachin Tendulkar applied for the
same thing. Interestingly, Vidhu Vinod Chopra took Sachin's
permission before using his name in the film Ferrari Ki
In the west, Roger Federer, Michael Jordon and Jennifer
Lopez are the celebrities who have trademarked their name in