Deepika
Padukone,
who
is
riding
high
on
the
success
of
her
films
Ram
Leela
and
Chennai
Express
has
been
roped
in
to
endorse
Coca
Cola
at
a
whooping
amount
of
Rs
4
crore
annually!
Read:
Why
Didn't
Ranbir
Kapoor
Attend
Deepika's
Party?
Coca
Cola
hasn't
been
doing
great
business
in
India
in
comparison
to
its
competitors,
Thumps
Up
and
Pepsi.
Now,
they
have
decided
to
change
that
by
getting
Deepika,
who
has
been
doing
exceptionally
well
at
the
Box
Office
this
year
to
endorse
their
drink.
Well,
there
is
no
doubt
that
Deepika
is
the
face
of
the
youth
today
and
she
has
the
ability
to
pull
the
young
crowd
to
this
brand.
The
leggy
lass
previously
endorsed
Pepsi
and
it
was
Aishwarya
Rai
Bachchan
who
was
the
face
of
Coca
Cola
for
six
long
years.
According
to
a
research
conducted
by
Coca
Cola,
they
discovered
that
their
sale
in
India
has
fallen
to
an
all
time
low
and
by
having
Deepika
Padukone
as
the
face
of
their
brand,
they
hope
to
revive
their
sale
in
the
country.
Read:
Deepika
Padukone
Wants
A
Husband
Like
Her
Father!
We
agree
that
it's
a
smart
move
on
the
part
of
Coca
Cola,
but
it
remains
to
be
seen
if
Dips
will
be
able
to
convince
them
that
paying
her
such
a
huge
amount
was
indeed
worthwhile!