Shahrukh Khan does not want his business to hamper in any way and hence chose to opt out of the Sultan-Raees clash in July and rescheduled the release to January 2017 only to realize that Hrithik Roshan's Kaabil might end up eating into his revenue at the box office. SRK tried everything to persuade Rakesh Roshan to shift Kaabil's release to a different date but nothing worked out in favour of him.
Now that the Kaabil-Raees clash is final, Shahrukh Khan is
worried about the trailer hype both Dangal and Kaabil might create.
However, it is now reported that Shahrukh Khan has a solid
stratergy for the Raees trailer to become much bigger and most
spoken about, outdoing both Dangal and Kaabil.
A source close to the film was quoted as saying, "SRK and
co-producer Ritesh Sidhwani do not want any comparisons made with
any other film. So, they will release their trailer a few days
after Kaabil. But the bigger worry for SRK isn't Kaabil as much as
it is the trailer of Aamir Khan's Dangal (also out on
The source further commented, "Not just that, Aamir will also
release the trailer a few days before Diwali, so there is double
the buzz. Shah Rukh wants the hype around those two trailers to end
before he releases his film's trailer the week after. He will
screen the trailer for the media in the day, release it on social
media after that and at night, his close friends will get to watch
it at his birthday bash at his residence, Mannat."