Shahrukh
Khan
does
not
want
his
business
to
hamper
in
any
way
and
hence
chose
to
opt
out
of
the
Sultan-Raees
clash
in
July
and
rescheduled
the
release
to
January
2017
only
to
realize
that
Hrithik
Roshan's
Kaabil
might
end
up
eating
into
his
revenue
at
the
box
office.
SRK
tried
everything
to
persuade
Rakesh
Roshan
to
shift
Kaabil's
release
to
a
different
date
but
nothing
worked
out
in
favour
of
him.
Now
that
the
Kaabil-Raees
clash
is
final,
Shahrukh
Khan
is
worried
about
the
trailer
hype
both
Dangal
and
Kaabil
might
create.
However,
it
is
now
reported
that
Shahrukh
Khan
has
a
solid
stratergy
for
the
Raees
trailer
to
become
much
bigger
and
most
spoken
about,
outdoing
both
Dangal
and
Kaabil.
A
source
close
to
the
film
was
quoted
as
saying,
"SRK
and
co-producer
Ritesh
Sidhwani
do
not
want
any
comparisons
made
with
any
other
film.
So,
they
will
release
their
trailer
a
few
days
after
Kaabil.
But
the
bigger
worry
for
SRK
isn't
Kaabil
as
much
as
it
is
the
trailer
of
Aamir
Khan's
Dangal
(also
out
on
Diwali)."
The
source
further
commented,
"Not
just
that,
Aamir
will
also
release
the
trailer
a
few
days
before
Diwali,
so
there
is
double
the
buzz.
Shah
Rukh
wants
the
hype
around
those
two
trailers
to
end
before
he
releases
his
film's
trailer
the
week
after.
He
will
screen
the
trailer
for
the
media
in
the
day,
release
it
on
social
media
after
that
and
at
night,
his
close
friends
will
get
to
watch
it
at
his
birthday
bash
at
his
residence,
Mannat."