After Zayed Khan now this year viewers can see Abhishek Bachchan endorsing LG products. LG Electronics India Pvt Ltd (LGEIL) has signed Abhishek Bachchan as brand ambassador for its home appliances.
Last year Zayed Khan was signed for LG Electronics like mobile phones and DVD players. It is also the first time that LG has signed on a brand ambassador to launch new positioning, lending a differential appeal to the whole category.
A two year contract has been signed by Abhishek to endorse the entire range of home appliances of the company. However, the actor feels that the LG Electronics is synonymous with quality and commitment to consumers the world over.