After
Zayed
Khan
now
this
year
viewers
can
see
Abhishek
Bachchan
endorsing
LG
products.
LG
Electronics
India
Pvt
Ltd
(LGEIL)
has
signed
Abhishek
Bachchan
as
brand
ambassador
for
its
home
appliances.
Last
year
Zayed
Khan
was
signed
for
LG
Electronics
like
mobile
phones
and
DVD
players.
It
is
also
the
first
time
that
LG
has
signed
on
a
brand
ambassador
to
launch
new
positioning,
lending
a
differential
appeal
to
the
whole
category.
A
two
year
contract
has
been
signed
by
Abhishek
to
endorse
the
entire
range
of
home
appliances
of
the
company.
However,
the
actor
feels
that
the
LG
Electronics
is
synonymous
with
quality
and
commitment
to
consumers
the
world
over.