After Zayed Khan now this year viewers can see Abhishek Bachchan
endorsing LG products. LG Electronics India Pvt Ltd (LGEIL) has
signed Abhishek Bachchan as brand ambassador for its home
Last year Zayed Khan was signed for LG Electronics like mobile
phones and DVD players. It is also the first time that LG has
signed on a brand ambassador to launch new positioning, lending a
differential appeal to the whole category.
A two year contract has been signed by Abhishek to endorse the
entire range of home appliances of the company. However, the actor
feels that the LG Electronics is synonymous with quality and
commitment to consumers the world over.