This
summer
Coca
Cola
has
something
exciting
to
offer
to
their
young
consumers.
This
time
Coca
Cola
has
come
up
with
an
exciting
brand
campaign
for
its
customers.
"Coca-Cola
Thande
Ka
Tadka" is
their
new
promotional
campaign
and
the
fascinating
part
is
that
actress
Aishwarya
Rai
will
be
featuring
for
in
the
commercial.
This
new
campaign
will
be
aired
from
26th
March
'06
onwards.
The
campaign
has
been
conceptualized
by
adman
Prasoon
Joshi
of
McCann
Erickson
with
direction
of
Abhijit
Chaudhuri
of
Black
Magic
Productions.
The
campaign
reflects
the
newfound
confidence
of
the
Indian
youth.
Its
wit
and
humor
speaks
through
the
new
generation.
After
their
last
campaign
'Thanda
Matlab
Coca-Cola'
featuring
Aamir
Khan,
Aishwarya
will
now
explore
her
funny
side
with
the
art
of
whistling.