Thursday, May 18, 2006
Mumbai (UNI): After showcasing Taj Mahal - An Eternal Love Story in
Pakistan, Akbar Khan is now working on a detailed marketing
strategy to re-launch the film in India. ''The fact that the film
is a huge success in Pakistan speaks about the film's calibre and
the release strategy that worked excellently for the film.
Unfortunately, the Indian release of the film was a very callous
one, which badly affected its prospects. But I now intend to
rectify what happened,'' Mr Khan said.
He says he has taken inspiration from 'Braveheart' and
'Cinderella', which flopped due to faulty marketing plans in their
initial run, but turned out to be blockbusters, when released
again. ''Mr Khan plans to work out the distribution and release
strategy himself, to the minutest detail this time. A gamut of PR
exercises will create a mammoth buzz to ensure that the film is
talked-about the most during its re-release,'' informs Mr Khan's
publicist Dale Bhagwagar. ''As it has already happened with the
film's release in Pakistan, this time around the world will sit up
and see, how accurate marketing can elevate an already released
film to newer heights,'' he adds. Mr Khan refutes reports that
Taj Mahal has not done well in Pakistan and had to be
pulled out of theatres in the neighbouring country.
Soon after the re-release of Taj Mahal, Akbar Khan will
embark upon his next ambitious historical 'Genghis Khan', portions
of which will be shot in Peshawar in Pakistan. Mr Khan also plans
to use actors from Pakistan in this venture. ''I see the cultural
ties between the two countries happening faster than we thought,''
quips an enthusiastic Khan.