By: Taran Adarsh, IndiaFM
Friday, December 01, 2006 Bhagam Bhag is a keenly anticipated film and leading
production/distribution house Ashtavinayak are ensuring that its
promotion is in sync with its stature. Last week, the Mehtas of
Ashtavinayak spent a cool Rs. 1 crore + to film a song on Akshay
Kumar and Govinda at Yash Raj and Kamal Amrohi Studios in Mumbai.
Choreographed by Ganesh Acharya, the track will be used during the
end titles of the film.
"It's a lavish number," Denis Selarka of Ashtavinayak confirms,
"The song will be used for promotional purposes on television too,
but the promo duration will be 30/60/90 seconds. Just a jhalak will
be seen on TV. For the entire song, you'll have to wait till the
That's not all! For the first time, Ashtavinayak has booked as
many as 750 BEST buses [normally, the figure is 300/350], plying in
Mumbai, to promote Bhagam Bhag. The posters of
Priyadarshan's latest comic caper will adorn the side panels of the