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'The Idea Zee F Awards'

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Friday, May 05, 2006 

Mumbai, (UNI): The Idea Zee F awards function will be held here on May 6 featuring dazzling performances by Fardeen Khan, Dino Morea, Tanushree Dutta, Udita Goswami, Onjolee Nair and Koena Mitra.

Wizcraft International Entertainment Director Wiz Sabbas Joseph yesterday announced the performers for the awards function, said Dia Mirza will host the ceremony which also will witness fashion shows by ace designers such as Tarun Tahiliani, Rajesh Pratap Shah, and Anna Singh who will display her collection inspired by Bollywood.

Recognized as the 'awards for the industry, by the industry', India's only fashion awards the Idea Zee F awards' second edition of these awards will recognise true style and fashion with 33 awards across three categories- Industry awards, Idea People's choice awards and the Hall of Fame Awards.

The power packed Advisory Board of the 'Idea Zee F awards' comprises 13 personalities from various streams of the industry including Tarun Tahiliani, Ritu Kumar, Rohit Bal, Asha Baxi, Piyush Pandey, Mehr Jesia Rampal, Lara Dutta, John Abraham, Manish Malhotra, B S Nagesh, Ashok Salian, Sheetal Malhar and Vinod Nair.

During the announcement, Wizcraft International Entertainment said,''It has been our endeavor to give the fashion industry its due recognition and respect. From their colleagues and friends in the industry. Today fashion plays an integral role in the success of a film and silver screen superstars will join us at the Idea Zee F awards to honor excellence in fashion.'' The awards categories include, Industry awards ( male and female model of the year- ramp, Male model of the year- commercial assignments, fashion Choreographer of the year, make up artist of the year, hair stylist of the year.) Idea People's choice awards (celebrity model of the year male and female, Most fashionable sports star) and The Hall of Fame awards (for outstanding contribution to fashion, Designer for promoting Indian crafts and technique and many more.) At 50 million dollars the Indian Fashion industry is still in its embryonic stage. It is a small part of the Indian clothing industry, which is worth over 12 billion dollars and growing at a rate of 20 percent per annum. As fashion grows into big business and Indian designers make their mark on the international arena, multinational store chains are stocking Indian designer wear.

As the momentum builds there is a realization that Indian Fashion also needs to take time out to recognize and honor its talent, thereby setting benchmarks for a new generation of designers to follow.

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