By: Taran Adarsh, IndiaFM
Tuesday, December 05, 2006
Popcorn Entertainment along with One Big Option and Tourism
Malaysia has left no stone unturned in promoting the forthcoming
G.I.F.A. Awards. The city of Mumbai is adorned with huge hoardings
of Provogue-G.I.F.A. and there is extensive coverage in the print
and electronic media as well.
In Kuala Lumpur, where the event is scheduled to take place,
buses have been painted with photos of stars that are going to
perform at G.I.F.A. Also, attractive discounted gift vouchers with
special G.I.F.A. serial numbers printed on them from reputed stores
have been procured for giveaways. That's not all, the Kuala Lumpur
airport wears a festive look with G.I.F.A. festoons and posters
decorating aisles and walkways.
According to Jordy Patel, Vice President and Director, Popcorn
Entertainment P. Ltd., "I am overwhelmed by the tremendous
hospitality and support that the Tourism Ministry and the
Government of Malaysia have extended to our mega event. Even though
G.I.F.A. is in its second year, its recognition and popularity has
created history of sorts."