Since long time now Hindi films are promoting brands in films. The recent promotion includes the designs of Tvilum-Scanbirk A/S, the Denmark-based global leader in home furniture in movie Humko Deewana Kar Gaye. Brands like IKEA, Home Depot and B&Q have been used in this movie directed by Raj Kanwar.
This Akshay Kumar-Katrina starrer movie has incorporated international range of furniture. Naia Wenge bed is used for Katrina's wedding night, Attitude Cubic bed for Bipasha's bedroom and Camizion bed for Akshay's house. According to Gaurav Goenka, owners of the Attitude brand, these designs have added value to the set and specific sequences in the film.