Monday, September 18, 2006
After the special screening of Khosla Ka Ghosla and the unique marketing strategy that we to reported to you yesterday, UTV has come up with another interesting concept. They are holding special screenings in Delhi and people whose surnames are Khosla or Khurana will get to watch the film for free provided they get proper identity proof.
Khosla is Anupam Kher's surname in the film while Khurana is Boman Irani's, where the former is the protagonist and the latter the antagonist.
Now we just hope there won't be a fight for seating between the Khoslas and the Khuranas in the movie halls.