Courtesy:
IndiaFM
Thursday,
August
03,
2006
Lage
Raho
Munnabhai
is
slated
to
be
the
most
successful
movie
of
the
year
according
to
Euro
RSCG.
61
%
of
the
people
indicated
that
Munna
&
Circuit
would
earn
'Super
hit'
status
for
the
movie.
Bollywood
Predictameter
predicts
the
fate
of
18
top
films
to
be
released
this
year.
And
RSCG's
Bollywood
Predictameter
study
predicts
that
Lage
Raho
Munnabhai
will
be
a
super
hit.
The
Predictameter
is
a
forecasting
tool
that
aims
at
providing
insights
into
any
given
category.
Euro
RSCG
has
used
this
tool
to
predict
the
fate
of
18
of
the
top
Bollywood
movies,
to
be
released
later
this
year.
Critical
to
the
science
of
predicting
the
future
are
a
set
of
people
who
Euro
RSCG
calls
'Prosumers'.
Prosumers
are
a
special
group
of
customers
who
are
more
knowledgeable
in
a
given
category.
Close
to
61
per
cent
of
the
prosumers
indicated
that
Munna
and
Circuit
(two
lead
characters
of
the
movie)
would
earn
'Super
hit'
status
for
the
movie.
36
per
cent
of
prosumers
indicated
that
Kabhi
Alvida
Naa
Kehna
would
be
a
super
hit;
it
came
in
a
distant
second
to
Lage
Raho
Munnabhai.
The
study
further
states
that
Lage
Raho
Munnabhai
would
be
a
bigger
hit
than
Kabhi
Alvida
Na
Kehna,
while
The
Killer
will
make
more
bucks
than
Naseeruddin
Shah's
directorial
debut,
Yun
Hota
To
Kya
Hota.
Close
to
57
per
cent
of
the
prosumers
have
indicated
that
both
Don
and
Dhoom
2
would
be
stupendous
flops.
The
novelty
value
for
the
products
does
not
exist
at
all,
according
to
the
prosumers.
However,
consumer
opinion
indicates
that
both
Don
and
Dhoom
2
will
be
'average
hits'.