Thursday, August 03, 2006 Lage Raho Munnabhai is slated to be the most successful movie of the year according to Euro RSCG. 61 % of the people indicated that Munna & Circuit would earn 'Super hit' status for the movie. Bollywood Predictameter predicts the fate of 18 top films to be released this year. And RSCG's Bollywood Predictameter study predicts that Lage Raho Munnabhai will be a super hit.
The Predictameter is a forecasting tool that aims at providing insights into any given category. Euro RSCG has used this tool to predict the fate of 18 of the top Bollywood movies, to be released later this year. Critical to the science of predicting the future are a set of people who Euro RSCG calls 'Prosumers'. Prosumers are a special group of customers who are more knowledgeable in a given category.
Close to 61 per cent of the prosumers indicated that Munna and Circuit (two lead characters of the movie) would earn 'Super hit' status for the movie. 36 per cent of prosumers indicated that Kabhi Alvida Naa Kehna would be a super hit; it came in a distant second to Lage Raho Munnabhai.
The study further states that Lage Raho Munnabhai would be a bigger hit than Kabhi Alvida Na Kehna, while The Killer will make more bucks than Naseeruddin Shah's directorial debut, Yun Hota To Kya Hota. Close to 57 per cent of the prosumers have indicated that both Don and Dhoom 2 would be stupendous flops. The novelty value for the products does not exist at all, according to the prosumers. However, consumer opinion indicates that both Don and Dhoom 2 will be 'average hits'.
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