Adlabs launch "Silver Screen" for senior citizens
Courtesy:
IndiaFM
Saturday,
October
07,
2006
Adlabs,
the
multiplex
group,
today
launched
Silver
Screen
in
association
with
an
NGO
called
Harmony.
A
novel
concept,
Silver
Screen
gives
senior
citizens
the
facility
to
"Request
a
Movie" of
their
choice,
which
will
be
screened
at
a
special
discounted
price.
The
launch
was
formally
held
today
at
Metro
Adlabs
in
Mumbai
with
a
special
screening
of
the
popular
blockbuster
Lage
Raho
Munnabhai
which
was
attended
by
225
senior
citizens.
The reasonably priced ticket comes with a package of food and beverages. The screenings will be held once a month and both classics as well as new movies will be screened. There will be provision of escorts for the senior citizens. These shows will be held only in the mornings suiting the senior citizens comfort.
There will be special offers and promotions, invites to laughter clubs, free medical camps, and special health and pharma products which will be inclusive of the ticket price.
Tina Ambani and Rajkumar Hirani officially launched the event along with all the senior citizens in the film Lage Raho Munnabhai.
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