Monday, September 25, 2006
After teaching Gandhgiri to the audiences, Dilip Prabhavalkar who
played Gandhi in Lage Raho Munnabhai had recorded some radio spots
to re-emphasize the traffic rules to people. After watching
Lage Raho Munnbhai, DCP Traffic, Suburbs, Harish Baijal,
came up with the idea of using the character of Gandhi from the
film to teach the traffic rules to people.
Dilip who has recently successfully managed to teach Gandhian
principles to Munna and Circuit on screen has won the heart of the
audiences. "The Mumbai Traffic Police wanted me to record the
traffic rules in the Gandhi voice, the way I did in Lage Raho
Munnabhai." says Dilip Prabhavalkar. One of the ad has
Circuit, who very excited over getting a job, calls up Gandhi while
riding his bike but Gandhi disconnects the phone twice, since one
should not use the phone will driving.
Says Prabhavalkar, "There are about 10 radio spots that I have
recorded telling people to follow traffic rules and road
discipline". And since most of the people are hooked up to the
radio, this will be an effective way to reach the masses.