Manmohan Shetty plans an animation film
Courtesy:
IndiaFM
Monday,
October
23,
2006
Manmohan
Shetty's
Adlabs
Films
Ltd.
has
planned
to
produce
an
animated
film
along
with
the
children's
clothing
brand
Gini
and
Jony.
This
project
will
be
taking
the
whole
concept
of
in-film
branding
to
a
next
level,
as
this
animated
film
will
have
Gini
and
Jony
as
the
lead
protagonists.
Giny
and
Jony
are
the
existing
animated
characters
created
by
the
apparel
brand
and
have
become
famous
among
children.
The
script
of
the
film
is
being
developed
by
the
animation
division
of
Adlabs.
However,
the
animation
of
the
film
will
be
outsourced
to
an
international
studio.
Shetty feels that the two characters Giny and Jony are well known among kids. Besides, he is very positive about the future of animated films in India.
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